REMANUFACTURING KNOWLEDGE AND PRACTICE
Inputs, tools and outputs
Tools
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The five steps to define a customer profile. It is a description of a customer(s) that includes demographic, geographic, and psychographic characteristics, as well as buying patterns and purchase history. (See more in http://www.thewholebraingroup.com/steps-to-creating-an-ideal-customer-profile/)
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Step 1. Understand who your ideal customer is
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Step 2. Locate Your Customers
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Step 3. Review the needs and benefits that make your customers purchase your product or service.
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Step 4. Connect with Current Customers
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Step 5. Create Client Profiles (Personas)
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Define a new customer segment or check whether your current customer segment has potential to be attractive for remanufactured products.
Before starting to fill out your template, read all the information available below, concerning the inputs, tools and outputs, which are also described in the tables.
In the end of this step, you should be able to answer the following questions (extracted from Business Model Generation website):
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For whom are we creating value?
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Who are our most important customers?
List of attributes and their options
STEP 2: CHECK/DEFINE YOUR CUSTOMER SEGMENT
